Outside Cable News

Via CJR
The Winkler Way—Okay?
With Bloomberg News at a crossroads, an audience with its maximum leader
By Dean Starkman

I am deep inside Bloomberg LP’s global headquarters, the Lexington Avenue office of the financial-information giant,

With its post-modernist design—sweeping interior vistas, bristling clusters of computers, oversized screens blinking up-to-the-minute sales figures, streaming stock tickers, TV studios, financial radio chatter in various languages, swoopy futuristic red couches, puzzling art—it conveys a sense of energy, power, certainly, but mostly, for me, of self-containment. The free bananas, breakfast cereals, energy bars and coffee available near the elevators on Level Six do nothing to detract from the sensation that this is a place where all biological needs are provided for. You can leave, but you don’t have to and it’s not encouraged.

>Read the rest at CJR.

Via NYT
Bloomberg L.P. Fills Post, Suggesting Shift to News
By TIM ARANGO

The news business may be in the doldrums, but the competition over business news could be heating up.

Bloomberg L.P., the financial data and news giant founded by Mayor Michael R. Bloomberg of New York, said Monday that it had hired Norman Pearlstine, the former top editor of Time Inc. and The Wall Street Journal, to the new position of chief content officer.

The move suggests that Bloomberg, whose fortunes have been buoyed by the selling of its hugely profitable data terminals to brokerage firms and investment banks, plans to expand the journalism side of its business.

Bloomberg’s sprawling operation, which includes 2,300 editorial employees, a television outfit and a radio station, has largely been used as a tool for the Bloomberg terminals. But the growth in terminal sales has slowed with the economy and as Wall Street suffers from the fallout of the mortgage crisis.
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Via KCRA
Jane King Bloomberg Business Reporter

Jane King brings to Bloomberg 16 years of reporting experience, having covered the Economic Summit of the Americas, the Sept. 11th terrorist attacks, and the Republican National Convention in New York in 2004.

Before joining Bloomberg TV in January 2008, King reported from the floor of the New York Stock Exchange for 7 years for CNN Newsource. King has also worked as a business reporter for WPVI in Philadelphia, an anchor/reporter at WAND in Decatur, Ill., and anchor/reporter at WLFI in Lafayette, Ind.

King is a native of the Midwest. In fact, it was her time growing up on a farm in Kokomo, Ind., that helped her nurture her passion for the markets, especially commodities. She’ll tell you, that some of the funniest questions she’s fielded in her 7 years as a markets reporter for CNN have been about the bird flu and the grains — just because of that expertise.
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Via CNN Observations

Jane King at Bloomberg

Breaking News: CNN Marketsource correspondent Jane King is now with Bloomberg Television. She reported for CNN’s affiliate service from the New York Stock Exchange since 2000 when she was hired specifically for the post. With Bloomberg she will work in the same type of position. You can watch one of her reports from FOX6 San Diego here.

As of this writing, she still has a bio on CNN.com.

Related: CNN Newsource launches CNN Marketsource [2000]

Below you will find an ad that Bloomberg placed in this week’s TV Week.

Via BusinessJournalism
By Andrew Leckey
Competition in Broadcast Business Journalism

Though competition in broadcast business journalism is intensifying, the bottom line is still covering complex topics with urgency, accuracy and style.

That’s what business journalists from CNBC, Fox Business Network, Bloomberg Broadcast, “Nightly Business Report” and CNN told journalists attending the Reynolds Center’s daylong “Broadcast Business Journalism” workshop in New York City on April 7th.

The story doesn’t have to be formulaic to be a business story,” said Kathleen Johnston, a senior investigative producer at CNN, whose presentation included video clips of interesting story leads. “You can get the documents and numbers in, but do it in a way that adds to the story and doesn’t turn viewers away.”

The earliest days of broadcast business coverage were recounted by Myron Kandel, founding financial editor at CNN, who said it initially was difficult to get CEOs on the air at all. “The only coverage they’d seen to that point was completely negative, so they wanted no part of it,” said Kandel.

>Read the rest at BusinessJournalism.

Via PRNewswire-USNewswire

Broadcast Business Journalists Talk About Competition at a Free One-Day Workshop in New York City

NEW YORK, March 26 /PRNewswire-USNewswire/ — Registration is open for a free daylong workshop in New York City on “Broadcast Business Journalism” featuring journalists from CNBC, CNN, Bloomberg, Fox Business Network and “The Nightly Business Report.”

The April 7, 2008 event will cover the basics of business,
investigative coverage and emerging trends in broadcast business news.

Competition in broadcast business journalism will be discussed by the panel of Scott Cohn of CNBC; Shibani Joshi of Fox Business Network; John Meehan of Bloomberg News; and Scott Gurvey of “The Nightly Business Report.”

Additional presenters are keynote speaker Myron Kandel, founding
financial editor of CNN; Michelle Leder, editor and founder of
footnoted.org; and CNN senior investigative producer Kathleen Johnston.
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Via Tv Decoder
By Brian Stelter
Fox Poaches Anchor from Bloomberg

Brian Sullivan, a longtime anchor for Bloomberg Television, is expected to join the Fox Business Network, two industry sources said on Monday.

The move is significant because it would represent only the second time that the new Fox network, which came on the air in October, has hired away an anchor from another business channel. Liz Claman, an anchor from CNBC, joined Fox last fall. The sources requested anonymity because they were not authorized to speak publicly about the situation.

It is unclear what time period Mr. Sullivan would handle for Fox Business, which relies on a dual-anchor format during the day. A Fox spokeswoman did not immediately respond to a request for comment.

A Bloomberg spokeswoman confirmed on Monday that Mr. Sullivan, who joined the network in 1997, had resigned. He most recently hosted the 3 to 5 p.m. show “Final Word.”
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Via TV Decoder
By Brian Stelter

Bloomberg Moves to a New Channel in NYC

Bloomberg TV is moving to a new and more desirable channel position in the nation’s financial capital, where it will be closer to its two chief rivals.

On Wednesday the business news network will move from channel 104 to channel 30 on Time Warner Cable’s digital tier. Bloomberg will hold the proverbial middle ground between the established business source CNBC (channel 15) and the upstart Fox Business Network (channel 43).

Lower dial positions are generally considered preferable by networks, under the assumption that channel-surfers don’t drift into the triple digits very often.

The New York market is the most prominent battleground for the business news networks, and it is primarily served by Time Warner Cable and Cablevision. On the latter cable system, which serves Brooklyn and the Bronx, Bloomberg is channel 105, while CNBC is channel 24 and Fox Business is not yet carried.