CNN’s Shannon Cook to host show on MOJO
Via Multichannel News
Mojo HD, Dos Equis Look For Series ‘Assistant’
Show Plays Off Beer Marketer’s ‘Most Interesting Man’ Campaign
By Mike Reynolds
Mojo HD and Dos Equis have poured the precepts for an original series scheduled to bow on the network this fall.
Inspired by Dos Equis’ “Most Interesting Man in the World” campaign, Mojo HD has begun production on five episodes of MIA: The Most Interesting Assistant to premiere in September.
Hosted by media personality Shanon Cook (CNN), the show will engage the wanna-be assistants in a number of entertaining challenges, testing their intelligence, physical endurance, patience, social graces and good humor. Only then will viewers find whether the “late” Steve can ever truly be replaced.
>Read the rest at Multichannel News.
