CNBC: Cramer Up In Turbulent Markets, Donny Down
Via Silicon Alley Insider
CNBC: Cramer Up In Turbulent Markets, Donny Down
By Michael Learmonth
Advice for Donny Deutsch: scream a little more.
CNBC is positioning the super-tan ad man as the Oprah for entrepreneurs, but his show, “The Big Idea with Donny Deutsch,” cratered in May, averaging 114,000 viewers at 10 p.m., down 25% from last year, according to Nielsen.
Jim Cramer’s hyperactive “Mad Money,” however, had a good month despite turbulence in the financial markets. Cramer was up 21% to average 214,000 viewers at 6 p.m.
Cramer (SA 100 #19) has the advantage of catching the market faithful at 6 p.m. when they’re still in that frame of mind. At 10 p.m., Deutsch has stiffer competition across the dial — like CBS’s CSI — and his show is dragging down CNBC’s primetime, which was down 19% year-over-year. (Overall CNBC ratings, including daytime, are up 17% y/y.)
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