Fox News finds recipe for morning success
Via AJC
Fox News finds recipe for morning success
By KRISTI E. SWARTZ
Though CNN has made some prime-time ratings headway in recent months, Fox News Channel is still No. 1 in terms of overall viewers, and the gap between them is no more apparent than in the morning.
“Fox & Friends” has twice the number of viewers than CNN’s “American Morning” nationally and in several key cities — including CNN’s home turf of Atlanta, according to data from Nielsen Media Research and the two cable channels.
The big three broadcast networks still rule early morning TV across the country. But “Fox & Friends” recently finished third for 72 consecutive months in metro Atlanta, Miami, San Diego and several other major markets. “American Morning” was No. 4 and CBS’s “The Early Show” was No. 5 in those markets.
What is Fox News’ secret? A more stable cast and faster pace, experts say.
“Fox is a new kind of television,” said Paul Levinson, chairman of Fordham University’s communication and media studies department. “It’s a program that’s more in tune with YouTube, with the Web and with the way television has been evolving in the 21st century.”
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