May 8, 2008

New MSNBC-New York Times Show Limps Out of the Gate

Via Observer
New MSNBC-New York Times Show Limps Out of the Gate
by Felix Gillette

On Monday, MSNBC kicked off The New York Times Special Primary Edition, a new irregularly recurring daytime political show hosted by John Harwood in which Times scribes chew over news from the campaign trail.

So how did the show’s premier do?

Not great!

According to Nielsen data, “The New York Times Special Primary Edition,” finished fourth among cable news networks in the 2 P.M. time slot.

Here are the numbers in terms of total viewers:

(1) FOX News Channel – 873,000

(2) CNN – 508,000

(3) CNBC – 401,000

(4) MSNBC (New York Times)– 271,000

(5) Headline News – 199,000

The show’s debut put up similarly lackluckster numbers among viewers aged 25-54:

(1) FNC – 205,000

(2) CNN – 185,000

(3) CNBC – 135,000

(4) HLN – 101,000

(5) MSNBC (New York Times) – 101,000

4 Comments »

  1. MSNBC is the official Obama news channel, there is no real news, just Obama cheerleaders singing his praises!

    Comment by bigdog — May 8, 2008 @ 12:53 pm

  2. The thing that ruined it was putting Contessa Brewer on the show.
    The resident MSNBC airhead.

    Comment by Cella — May 8, 2008 @ 2:43 pm

  3. I remember flipping by and seeing Frank Rich. That’s enough for me to turn off ANY program, no matter who else was on. Is he a regular, or do the NYTimers take turns?

    And are Contessa and Harwood the regular hosts, or do they altnerate as well? Not that it would matter - I don’t like any of the NY Times columnists, are very few MSNBC hosts.

    Comment by Missy — May 8, 2008 @ 10:38 pm

  4. Damn. It couldn’t even beat CNBC.

    Comment by Aaron — May 10, 2008 @ 4:37 pm

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