Outside Cable News

via NBCB
CNN’s Veronica De La Cruz Lends Voice to Lions HealthFirst Foundation

LAS VEGAS — Veronica De La Cruz, news anchor and Internet correspondent for CNN’s flagship morning news program “American Morning” will present “The Impact Of The Internet On Media And Community Outreach” at 6:30 p.m. on Friday, May 16. The event is part of the Lions HealthFirst Foundation Inaugural Dinner and will be held at McCormick & Schmick’s, 335 Hughes Center Drive.

The topic will include information on how online information resources and blogs are changing mainstream media outlets like CNN as well as how local philanthropic leaders and non-profit directors can better utilize social media for community outreach, public education, and volunteer engagement. De La Cruz will also discuss how CNN and publications like the New York Times are expanding the concept of the citizen journalist by encouraging the public to submit their own stories online, some of which will then be sourced for the evening news.

The Lions HealthFirst Foundation Inaugural Dinner is sponsored in cooperation with Aaron Lelah Jewelers; CNN; Copywrite, Ink.; Las Vegas International Lions Club; McCormick & Schmick’s; and Herb Perry, public affairs director for CBS Radio Group. Tickets are $250 per person and seating is limited. For more information, call 702-739-6430.
(more…)

Via Trading Markets
Campaigns spread ad dollars wide
>EXCERPT

Part of the problem is the limited amount of spots and the short campaign window to reach voters. Campaigners therefore focus increasingly on advertisements that can reach the broadest audiences possible for the best price.

“That’s why Fox News has become an advertising repository for Republicans and MSNBC is the same for Democrats,” said Gary Pearce, a Democratic political consultant in Raleigh.

Through April, Time Warner Cable’s political ad sales were already 24 percent higher than the whole election season four years ago, said Melissa Buscher, a spokeswoman for Time Warner Cable in North Carolina.

Of course, it isn’t like politicians have suddenly discovered cable and Internet. Part of the reason for the increase is that the races themselves are heated.

The 2004 state elections featured an incumbent governor and no presidential primary. But this year brings competitive ad spending for both the gubernatorial and presidential primaries.
(more…)

via Fox News

This Weekend: Join Geraldo and Team
Sat., May 3 at a SPECIAL TIME:
10 P.M. ET

>Special Edition O’Reilly Factor at 8pm. (Hillary Clinton replay)