Competition in Broadcast Business Journalism
Via BusinessJournalism
By Andrew Leckey
Competition in Broadcast Business Journalism
Though competition in broadcast business journalism is intensifying, the bottom line is still covering complex topics with urgency, accuracy and style.
That’s what business journalists from CNBC, Fox Business Network, Bloomberg Broadcast, “Nightly Business Report” and CNN told journalists attending the Reynolds Center’s daylong “Broadcast Business Journalism” workshop in New York City on April 7th.
The story doesn’t have to be formulaic to be a business story,” said Kathleen Johnston, a senior investigative producer at CNN, whose presentation included video clips of interesting story leads. “You can get the documents and numbers in, but do it in a way that adds to the story and doesn’t turn viewers away.”
The earliest days of broadcast business coverage were recounted by Myron Kandel, founding financial editor at CNN, who said it initially was difficult to get CEOs on the air at all. “The only coverage they’d seen to that point was completely negative, so they wanted no part of it,” said Kandel.
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